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Trees

Climate Culture Community Creativity

We are your favorite visionary strategic partner, dedicated to strengthening the connection between climate and culture. We create and enhance organizational initiatives and innovative startup ideas that drive climate innovation, develop a sustainable business+ workforce, and implement large-scale community impact initiatives. 

 Ah-Creative


CULTURE & COMMUNITY
     


WHERE  CLIMATE


Meet to GROW the FUTURE.

Climate Ecosystem 

We Free Trees is a creative climate hub, dedicated to strengthening the connection between climate and culture. As an ecosystem of initiatives, we aim to grow self-sustaining local economies rooted in community ownership by enhancing organizational efforts, innovative ideas, and support established businesses that drive climate innovation and implementation within the communities we serve.

Environment
Keynote
Community
Empowerment
Programming
Leadership
Equity
Solutions
Organization
Environmental Justice
Conference
solutions

Climate Culture Community Creativity

We are your favorite visionary strategic partner.
We create and enhance organizational initiatives, innovative ideas, and support established businesses across climate sectors and disciplines. We develop clean energy and climate workforce pathways, while driving tangible, scalable community impact through our approach fostering long-term, sustainable initiatives that create lasting change.

From idea to implementation, we take a full-life cycle approach, providing wraparound support to ensure innovations and initiatives are built to last. We help strategize growth, attract investment, and drive implementation, turning vision into actionable pathways that advance over time.

WFT 3 Part Branch Culture & Climate  Ecosystem Framework Model 2

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CULTURE

We developed a 3-Branch Ecosystem framework Model to better understand the function and opportunity drivers within the climate that promote local economic growth.

Our Goal

At We Free Trees, our goal is to build a continuous ecosystem of networks that fosters resilient local economies by nurturing climate innovation, enhancing sustainability efforts, and strengthening a future-ready workforce. In everything we do, we prioritize creativity and cultural relatability, enabling those we serve to see themselves as integral to the solution.

 

 

We aim to attract direct investment and develop intentional pathways for implementation, ensuring that every initiative is directly funded, piloted, and executed within the community for tangible impact. 

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Solutions
Solutions

What We Do

At We Free Trees, we close the gap between great ideas, direct investment, and long-term community impact. We empower climate startups and sustainable businesses, support high-impact organizational initiatives, and transform visionary ideas into lasting, self-sustaining solutions.

We design and nurture an ecosystem of initiatives and collaborations that link creative innovation, workforce development, and community leadership to collective climate sustainability. Through this work, we co-create solutions that make climate action relatable and relevant, ensuring that the climate initiatives happening today mature within their full-life cycle, allowing the communities we serve to thrive and evolve for generations to come.

Services

Our Approach

Too often, well-intended programs—especially those focused on communities of color or led by founders of color—are set up to fail due to a lack of sustained support. Many initiatives lack the structured off-ramps, investment, and long-term strategy needed to thrive, leading to disproportionate success rates and making equity-focused efforts feel like temporary solutions rather than transformative change.

 

What sets us apart is our Full-Life Cycle approach, which integrates 3 regenerative branches that drive local economic growth—innovation, workforce, and community when designing and building initiatives that are not only impactful but truly self-sustaining. This approach ensures that we intentionally consider the entire life cycle of every initiative, from ideation to implementation to impact, recognizing its pathways of growth over time in these three areas for the communities we serve.

 

As an ecosystem of initiatives, we cultivate circular connections driven by creativity and cultural relatability, ensuring that each effort evolves into a continuous cycle of sustainable progress. By embedding every initiative with a definitive, actionable plan, we lay the stepping stones for future opportunities, expansion, and transformation turning short-term efforts into lasting impact that fuels a self-sustaining economy.

 

By guiding each effort from conception to execution and beyond, we are able to create clear pathways for investment, execution, and sustained growth that extend far beyond individual programs. 

 

 

 

 

 

 

 

 

 

 

 

 

 

To guide our efforts, we developed the 3-Branch Ecosystem Framework—a regenerative, full-lifecycle model that helps us identify climate functions and opportunity drivers that accelerate local economic growth. This framework anchors our commitment to innovation, workforce development, and community advancement—ensuring every climate initiative we support is intentional, inclusive, and built to thrive in the unique cultural and economic contexts of the communities we serve.

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CULTURE

WFT 3 Part Branch Culture & Climate  Ecosystem Framework Model 1

Solutions
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Why We're Awesome ✨ 

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Strategic Creativity
Boundless Imagination
Thinking Beyond Boundaries

Cultural expression has always been central to mobilizing social movements—climate action is no different. We merge strategic creativity with unconventional connections, pulling from new ideas in uncharted territory to think and strategize bigger than ever before. By using creativity as a vehicle, we bridge sectors, forge collaborations, and build transformative solutions that drive long-term impact beyond imagination.

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Cultural Relatability
 
Rooted in Communities
Reflected in Solutions

We believe that lasting impact is achieved when our vision and partnerships are deeply aligned with the needs of the communities we serve. True change happens when communities see themselves reflected in the solutions we create. That’s why we prioritize initiatives that don’t just solve challenges but create shared, community-driven benefits. With deep intentionality, we take the time to understand the aspirations and needs of each community, designing solutions that foster ownership, engagement, and long-term success.

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Solutions

Full-Life Cycle Approach
Holistic Impact That Endures
Creative Economies Built to Last

We believe in continuously nurturing our initiatives to ensure they evolve into lasting, community-driven solutions.

Our Full-Lifecycle approach is built on three regenerative branches innovation, workforce ownership, and community which serve as the foundation for local economic growth. By considering the entire life cycle of every initiative, we ensure that our efforts are not just impactful but also self-sustaining. Through intentional design and holistic support, we create pathways for scalable success, fostering resilience, opportunity, and lasting transformation in the communities we serve.

Waterfall
THE ENVIRONMENT IS WHERE WE WORK LIVE & PLAY

Dana Alston

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